Comprehending media consumption patterns today
What are a few of the ways smart devices have changed the way we consume media? - keep reading to learn more.
In the last few years, with the growth of digital content, the way in which individuals take in media has changed substantially. For many years, traditional tv was the primary source of home entertainment for the majority of people. Nevertheless, ever since the advancement of internet streaming services, many viewers are turning away from scheduled television, particularly among younger individuals. Instead, worldwide media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These options are popular for allowing individuals to view the shows and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the sector.
In the current digital age, mobile phones have come to be one of the most common tools that people are using to view videos and gain access to media. These days, many social media platforms are providing unlimited feeds of brief, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that internationally, mobile content consumption is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms allow users to see a collection of selected material and interact instantly, making these videos a lot more interesting and addictive than traditional television. Short form videos are also being used more often for news and educational functions, not just for entertainment. Subsequently, this trend is evolving the way individuals are proactively looking for and counting on to receive info, in a faster, shorter and more accessible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming here platforms and short form media content, the way in which individuals are getting their updates is also shifting. People are increasingly turning towards online news sources, instead of viewing television, to find out about ongoing worldly affairs. However, at the same time, due to a consistent circulation of info, individuals are coming to be overwhelmed by big volumes of content. In reaction to this, news companies are re-engaging viewers by making short form content that is clearer and simpler to follow. Nowadays it is common to see news channels that have large followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been very important for providing people with dependable and authenticated news sources, in a format they can easily identify with.